Jelena Tucaković

Jelena Tucaković is a mother, PhD candidate at the Faculty of Law focusing on digital and techno-diplomacy, Master of Economics, marketer, writer, NLP Coach, and creator of soulful digital stories.

With more than fifteen years of experience in communications and digital marketing, from television and web media to the furniture industry, state institutions, and the oil sector, she brings a wide and valuable perspective.

She is widely known as @maxmamasita, the author of a digital diary about overcoming the fear of driving, inspiring thousands of women to turn fear into a story of strength and self-belief.

As she often says, “life is just like an algorithm, it always serves you what you click on.”

LinkedIn profile ↗

At ISCon 2026

Role and biography as published for the 2026 edition.